Trixie Mattel discussed the closure of Wisconsin's oldest gay bar, This Is It!, which shut down months before its 57th anniversary. Co-owner George Schneider attributed the closure to pandemic-related economic challenges and local construction. Trixie, who had saved the bar in 2021, shared her personal connection to it, recalling it as the place she celebrated her 21st birthday, formed relationships, and performed numerous shows. She emphasized that gay bars are more than just venues; they serve as important sanctuaries for community and expression.
When I bought in [to the bar] during COVID, every gay bar was doing horribly. Every bar, every restaurant, every business, and I came in during COVID...
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