Vallarta Supermarkets plans to open a 65,000-square-foot store in San Jose, California, in late 2026, marking its first Bay Area location.
Vallarta Supermarkets, founded by Enrique Gonzalez Sr. in 1985, specializes in products from Mexico and Latin America, including freshly made tortillas and prepared foods.
SFGATE's Karen Palmer describes a visit to Vallarta as 'being a kid in a candy store' due to its vibrant offerings and unique products.
The new San Jose store will include a cocina section, highlighting Vallarta's commitment to authentic Latin flavors and prepared meals, further enhancing its grocery offering.
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