Etienne Guittard's journey during the mid-1800s Gold Rush led to the creation of E. Guittard & Co., which flourished in San Francisco. The company became renowned among chefs and confectioners while surviving crises, including the San Francisco earthquake and economic downturns. Recently, the company confronts significant challenges from global tariff policies and skyrocketing cocoa prices driven by climate factors. Despite crises, Gary Guittard, the fifth-generation CEO, remains determined to uphold the family legacy amid market turbulence.
"It was like a jab after a good hard right," said Gary Guittard, referring to the shock of a recent 180% spike in cocoa prices.
Etienne Guittard transformed from a Gold Rush hopeful to a prominent chocolatier, navigating numerous historical challenges while maintaining his familyâs legacy.
Collection
[
|
...
]