Fyre Fest, notorious for its failed music festival attempts, is transitioning into a streaming service led by documentarian Shawn Rech. He has purchased brand intellectual property, including trademarks, intending to launch a music-focused subscription video-on-demand platform by Thanksgiving. Rech, who previously co-founded TruBlu, aims to capitalize on the Fyre brand's infamous reputation. The service will offer subscriptions and an ad-supported channel showcasing user-submitted content. Meanwhile, physical festival attempts are on hold, highlighting the ongoing challenges facing the Fyre brand.
I needed a big name that people would remember, even if it's attached to infamy, so that's why I bought these trademarks.
We're building something authentic and lasting.
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