""I've never really been a big festival person. There are a lot of negatives, like big crowds, long lines and dusty parking lots. Coming from the food and beverage world, we've always built things with the customer experience first.""
""If more music festivals did that, I'd probably go to more of them. The emphasis on variety is something artists on the lineup say sets BeachLife apart.""
BeachLife Festival, founded by Allen Sanford, aims to create a unique culture and community experience rather than replicate other major festivals. The festival prioritizes customer comfort by addressing common festival issues like crowds and long lines. This year's event features a diverse lineup, including Duran Duran, the Chainsmokers, the Offspring, Joan Jett, and James Taylor, showcasing a variety of genres to appeal to a broad audience. The festival emphasizes variety, setting it apart from other events in Southern California.
Read at Los Angeles Times
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