PinkPantheress released a new single from her second mixtape, blending various musical influences and showcasing her signature brevity. Known for her short tracks, many under 90 seconds, her style has sparked both acclaim and criticism. Critics view her success as a representation of fleeting pop culture, suggesting her music sometimes lacks depth. Despite this, her early TikTok posts led to significant commercial achievements, including major label contracts and collaborations with top artists. Her latest work raises questions about the sustainability of her approach amid evolving musical trends.
There's something telling about the fact that PinkPantheress launched the first single from her second mixtape with a video boasting that it was 2:57 long.
They garnered hundreds of millions of streams. Moreover, they were the first steps on an impressive commercial ascent that's involved a major label deal.
Perhaps inevitably, they also attracted criticism from people who viewed her less as a success story than a symptom: wilfully insubstantial, attention-deficit music.
There are definitely points during Fancy That where you wonder if PinkPantheress's approach isn't occasionally a little flimsy for its own good.
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