The first day of May has historically been crucial for college admissions, marking the deadline for high-school seniors to choose where to enroll. However, the pandemic disrupted this tradition, leading to delayed decisions and altered admissions landscapes. Despite hopes for normalcy in 2025, factors including financial aid changes and demographic shifts continue to complicate the process. Students like Zoe, who intended to follow a typical timeline, face new realities as schools now engage in last-minute negotiations to attract enrollments amidst prestigious offers and high tuition costs.
"That rhythm began to fray in 2020, during the pandemic, when uncertainty pushed decision timelines later. It continued last year with the delayed rollout of a new federal financial-aid form."
"Although several other colleges had offered her substantial discounts in the form of merit scholarships, the 'sizzle and prestige' of USC was too good to pass up."
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