Utah state officials have enlisted the help of Penna Powers, a PR firm, to develop a public relations campaign defending their federal land seizure bid. The effort, backed by over $2 million in taxpayer funds, aims to counter opposition voices like the Theodore Roosevelt Conservation Partnership. Through various media strategies, officials are preparing to address anticipated criticisms and build public support for the controversial move to transfer control of millions of acres of federal lands to the state.
"The financial realities would force states to sell off our public lands," warned Newberg, highlighting risks of transferring federal land to state control.
"Our PR efforts will largely depend on how well we can anticipate and effectively respond to these expected criticisms," said an official regarding opposition.
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