A recent study by the National Bureau of Economic Research highlights a significant increase in partisan speech from corporations on Twitter, particularly favoring Democratic rhetoric since 2017. The research indicates that less than 1% of corporate tweets were partisan prior to 2017, but this figure more than doubled in the following years. The transition appears to be a response to evolving societal norms, although this shift has generally correlated with declines in stock prices for those firms involved. This increasing polarization underscores the challenges that companies face when stepping into political discourse.
Partisan speech was very rare for companies. Less than 1 percent of all the tweets they sent between 2012 and 2017 would constitute what was... very partisan speech.
Wading into partisan, polarized issues can be tricky for companies. We saw the first big change in 2017 where both Democratic and Republican partisan speech picks up...
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