Mayoral contender Mark Farrell requested to be identified as a 'small business owner' on the November ballot, despite his job as a managing director at a multimillion-dollar venture capital firm.
Some candidates like Daniel Lurie and current city officials used straightforward designations like 'nonprofit executive' and their city titles, while Mark Farrell opted for 'small business owner' without explanation.
The Department of Election's guide emphasizes that ballot designations should be factually accurate, generic, neutral, the primary source of income, and not misleading.
Supervisor Peskin suggested that Farrell's choice was to appear more voter-friendly, contrasting it with the less favorable 'venture capitalist' label.
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