Century 21 is significantly expanding through mergers, affiliations, and new franchises, leveraging a franchise-based model that fosters local autonomy while capitalizing on global branding. Over recent years, the industry has seen a notable consolidation trend where the top companies now oversee about 60% of total sales volume. Century 21 prioritizes growth in diverse markets, especially targeting Latino homebuyers due to projected demographic shifts. Leadership within the company has a strong connection to organizations advocating for diverse homebuyers, further emphasizing this commitment. However, addressing housing affordability challenges is expected to take several years of sustained effort.
Century 21's franchise-based model offers local autonomy while benefiting from global branding, empowering decisions made by locally rooted businesses rather than distant corporate offices.
Miedler highlights a significant industry consolidation, noting that the top 1,000 companies now account for 60% of total sales volume, reflecting a trend towards larger entities dominating the market.
Emphasizing growth in diverse markets, Miedler references partnerships with organizations like NAHREP, pointing out that by 2050, a substantial portion of new homebuyers will be Latino or Hispanic.
Miedler addresses the housing crisis, indicating that while many initiatives are underway, true affordability in the housing market is still several years away.
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