Sonos has announced a permanent price reduction for its Era 100 smart speaker and Ray soundbar to $199 each, aiming to enhance hardware sales amidst a slump. The Era 100 has innovative features like stereo sound and Bluetooth support, making it an attractive entry into the Sonos ecosystem. The Ray, though lacking advanced connectivity options, is a solid alternative for smaller spaces. Meanwhile, Sonos is working to improve the functionality of its mobile app and has paused additional hardware releases, indicating a shift back to core focuses.
The Era 100 and Ray soundbar have had their prices permanently dropped to $199, as Sonos aims to boost hardware sales amidst current market challenges.
Sonos is focusing on improving the reliability of its mobile app while reprioritizing its product roadmap after canceling its streaming video player.
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