The article discusses a growing conflict between Zillow and real estate companies like Compass, which are moving towards private listings. While Compass believes private listings enhance their competitive edge and guide buyers to their platform, Zillow has implemented a policy against these listings. Zillow’s chief industry development officer underscores that unequal access to listings damages consumer trust. Both parties assert their approaches better serve home buyers, raising questions about Zillow's future appeal as a comprehensive real estate resource amidst these changes.
"When all buyers don't have the same access to home listings - and are forced to navigate barriers, possible bias and incomplete inventory - it undermines consumer trust and weakens the market," said Zillow's chief industry development officer, Errol Samuelson.
Compass views the idea of private listings as a benefit - including as a way to direct prospective buyers to use its website as opposed to Zillow."
Zillow has added a policy to ban listings that started out as private, influencing how both real estate companies and consumers engage with the market.
Both sides in this dispute have argued that their stance is the one that ultimately benefits home buyers more, placing the interests of sellers in a challenging position.
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