Sugarfish is set to open its first restaurant in San Diego's Little Italy neighborhood in early 2026. This venue will feature a 40-seat capacity and serve high-quality sushi primarily through set menus known as Trust Me boxes. The expansion into Little Italy follows the area’s transformation into a vibrant culinary destination. Sugarfish, which has seen careful and measured growth, previously entered new markets such as Orange County and New York City, showcasing a deliberate strategy in expanding its footprint.
Sugarfish is expanding into San Diego, opening its first outpost in Little Italy in early 2026, continuing the brand's trend of careful growth into new markets.
The new 40-seat restaurant will feature a high-quality menu primarily consisting of set meals called Trust Me boxes, emphasizing sushi, sashimi, and hand rolls.
Little Italy has evolved into a culinary hotspot, moving beyond its traditional pasta and pizza roots to include a diverse array of dining options.
The expansion will mark Sugarfish's first San Diego venture, reflecting the company's strategy of gradual market entry after successful growth in areas like New York City and Orange County.
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