The Presidio Theatre, an 85-year-old venue in San Francisco, was initially built as a WPA project for the U.S. Army in 1939. It thrived by hosting renowned stars until its closure in 1994. After years of renovation, it reopened in 2019 under director Lilly Schwartz's guidance. Schwartz, an experienced figure in the arts community, seeks to introduce the venue to new audiences while reflecting on her passion for classical music and the piano. Her journey exemplifies the challenges of fostering appreciation for performing arts in modern settings.
"The Presidio Theatre, originally built as a WPA project in 1939, has reopened after 25 years, now managed by Lilly Schwartz, aiming to attract new audiences."
"Lilly Schwartz moved from SFJAZZ to the Presidio Theatre, where she faces the challenge of reaching out to new potential audiences unfamiliar with the venue."
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