"The Salesforce-led conference runs Tuesday through Thursday at and around Moscone Center, blocking off streets and taking over entire buildings, including the Chase Center, for keynotes, demonstrations, panels and musical performances. It's all meant to beef up the software company's clout and customer network; tickets ran from $999 to $2,299, though you can expect that most attendees' employers footed the bill. Yet more cash will pour into South of Market's local businesses, which expect their most profitable week of the year."
"First, the basics. What exactly does Salesforce do? It's a "customer relationship management" company, meaning that it licenses software tools that help its customers - companies, nonprofit groups and government entities - better deal with their customers. Salesforce's tech could help a company personalize its ads and sales pitches, say, or swiftly respond to complaints. Salesforce also owns the messaging service Slack and data platform Tableau."
Dreamforce returns to San Francisco Tuesday through Thursday, occupying Moscone Center and nearby buildings and drawing tens of thousands of attendees. The event blocks streets and uses venues including the Chase Center for keynotes, demonstrations, panels and performances. Tickets ranged from $999 to $2,299, with many employers covering costs, and local businesses expect a highly profitable week. In its 23rd year, Dreamforce blends celebrity appearances with fast-moving tech trends and heightened attention due to Salesforce's current dilemmas. Salesforce is a customer-relationship-management company that owns Slack and Tableau and employs tens of thousands, with a large market valuation.
Read at SFGATE
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