One of the biggest criticisms I had from studying Kingsbury's offense in Arizona was that he didn't package things together particularly well. He had a few packages here and there, but for the most part his run game and passing game weren't married together via the play-action game. This left a noticeable gap in offensive strategy, where the flow and unpredictability of plays could have been enhanced.
If you look at the best offenses in the league, take Kyle Shanahan and the 49ers as an example, you can clearly see packages of plays that work off each other well. The best example is to see the wide zone run that builds into an run-pass-option (RPO) or a bootleg or a jet sweep or a screen pass or a play-action shot down the field.
The same personnel and formation on each play creates a deceptive look against the defense. They all seem to be the same play, but each is a variation. For example, the first play is a traditional wide zone run, while the second play is that same run with an RPO slant.
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