The Sacramento River Cats, a Triple-A baseball team, decided not to change their nickname to Gold Diggers after facing backlash over a promotional video deemed sexist. The proposed name was supposed to honor the California Gold Rush, but the marketing campaign featured women responding to a male player with exaggerated dollar signs in their eyes. Sacramento Bee columnist Robin Epley criticized the name as misogynistic and pointed out the problematic nature of the portrayal. The team opted to scrap the nickname following community outrage and discussions regarding its implications.
"I shouldn't have to explain why this video is bad, but hey, maybe you hit your head recently: 'Gold Digger' is not a nice name," wrote Sacramento Bee columnist Robin Epley.
"It's not a name typically used in any fashion other than to insult women. And by the way, it's often used to describe a situation that, for many women, is the only sense of financial security they'll ever be able to obtain, by using the one privilege that society has always encouraged them to use (i.e. their bodies)."
"The video showed us exactly what the leadership at the River Cats thinks of women. There is no hiding behind 'it's just a joke' after this."
Collection
[
|
...
]