""Specifically, Nashville's outsized cultural presence and Orlando's favorable tax policy make them powerful magnets for talent," Travis McCready, head of industries, leasing advisory at JLL, told Fortune."
""Welcomer cities overall have a net migration rate of 5.2% over the past three years, while anchor cities like New York and the Bay Area grew just 0.6% from migration over the same time period.""
""What this also means is 'welcomer' cities like Nashville and Orlando are now legitimate contenders in the innovation economy, according to JLL, which tracks talent migration, office market dynamics, and corporate investment across 135 cities globally.""
San Francisco attracted young graduates during the tech boom, but recent years have seen a migration to cheaper cities for better work-life balance. The pandemic accelerated this trend, with many moving to Texas and Florida. A report from JLL identifies Nashville and Orlando as 'welcomer cities' due to their affordability and job opportunities. These cities have a net migration rate of 5.2%, contrasting with the 0.6% growth in traditional 'anchor' cities. This shift indicates a significant change in the innovation economy landscape.
Read at Fortune
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