The article discusses the surge in visitors to Bell Works, the former Bell Laboratories now popularized as the fictional Lumon Industries in Apple TV+'s 'Severance.' Sophia Stern's TikTok video illustrates this trend, showcasing the blend of architecture appreciation and fandom. Bell Works has had a history of serving as a filming location, but 'Severance' has intensified this interest, with people flocking to explore its iconic corporate atmosphere. Developer Ralph Zucker notes that the site was already busy before but has seen even more foot traffic due to the show's success, indicating a thriving cultural phenomenon.
"Come with us to get severed at lumon," reads the caption on one enthusiastic TikTok video. "I'm soooo obsessed #severance #lumon #bellworks." This highlights the engagement and fascination with the show, especially with its filming locations.
This is not the first time Bell Works has been a set piece. A couple of movies, including 2023's Jules, and quite a few TV series, including American Horror Story and Emergence, have filmed there. However, nothing has put the building at its center quite like Severance, which is inherently a show about the corporate-office experience.
Ralph Zucker, the developer who remade the defunct lab complex into its current multiuse self a decade ago, says it was already a destination before Severance aired. He notes that the popularity of the show has greatly increased visitor numbers.
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