""After an incredible journey building and scaling Sushirrito over the last 15 years (and through COVID in the SF Bay Area, of all places), we've made the difficult decision to wind down operations," Yen wrote in his post."
"Yen first trademarked the Sushirrito name in 2008, and claims to be the inventor of the sushi burrito: a fusion dish of burrito-sized sushi with Japanese and Latin flavors."
"The tiny, 540-square-foot space was only open for lunch and was takeout-only, but the novel concept took off quickly - lines formed around the block."
"We weren't trying to start a trend. We simply wanted to create a new type of food that we like to eat. Hybrid foods only make sense when the foods belong together - just because you can do a mash-up, doesn't mean you should."
Sushirrito, a pioneer in the sushi burrito trend, is closing its doors after 15 years. Co-founder Peter Yen announced the decision, citing the challenges of building the brand, especially during the COVID pandemic. Yen trademarked the Sushirrito name in 2008 and opened the first location in 2011, which quickly gained popularity. Despite its success and expansion, the brand has decided to wind down operations, marking the end of an era for this unique fusion food concept.
Read at SFGATE
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