Quanjude, a renowned Peking duck restaurant brand from China, is taking over the former La Grenouille location in Manhattan, marking its first venture in the US. With a rich history spanning 161 years, the restaurant aims to showcase authentic Chinese cuisine, challenging the narrow perceptions held by many Americans. The move comes as part of a broader trend, with numerous Chinese brands eyeing the US market amidst economic challenges back home. However, the current geopolitical tensions between the US and China complicate their entry and success prospects.
The 161-year-old brand's first branch in the US is going all out. The wallpaper will replicate a 12th-century Chinese handscroll painting.
Chinese cuisine is exquisite and profound. But in this part of the world, people think it's just spring rolls and chow mein.
Quanjude... is one of at least 10 major Chinese food and beverage brands planning to hit US shores this year.
The relationship between the US and China is at one of its rockiest points since the two countries resumed their diplomatic relationship in 1979.
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