The article critiques the growing trend of food products infamously covered in Cheetos dust, labeling it as lazy product development. The author expresses disdain for American snack culture, emphasizing a preference for authentic Canadian brands like Hawkins Cheezies. With over seventy-five years of presence in Canadian culture, Hawkins is lauded for its simplicity and quality. The writer champions local food choices and advocates for seasonal eating, contrasting it against the gimmicky, attention-seeking nature of popular U.S. snack brands, underscoring a need for genuine culinary experiences over flashy marketing.
'The Cheetofication of foodstuffs-covering foods in Cheetos dust...to be some of the laziest forms of product development. If your product needs development, then maybe it isn't as good as you think it is.'
'I find the Cheetofication of foodstuffs...to be some of the laziest forms of product development.'
'I don't need my food choices to be attention seekers. I am quite happy with my bag of Hawkins Cheezies.'
'Canadians have had the luxury of Hawkins being a part of our lives for over seventy-five years. Nostalgia is a cheap and ineffective flavour booster.'
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