Vow Foods has received approval from Food Standards Australia New Zealand to sell their lab-grown meat products, including cultured quail foie gras, pate, and an edible candle. This approval follows a two-year process and positions Vow as a leader in the cultured meat market. The company's products will be available at high-end restaurants in Australia, responding to a 200% monthly demand growth seen in Singapore. Vow's CEO, George Peppou, aims to influence food culture by offering premium products instead of competing in the cheaper frozen meat market.
For over a decade, lab-grown meat has been hailed as the food of tomorrow a plate changing technological innovation that is right around the corner.
Vow is one of only three companies worldwide approved to sell lab-grown meat for human consumption, focusing on high-end cultivated products.
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