In 2025, food trends are moving towards crunchier textures and bold flavor mash-ups, as indicated by Whole Foods' annual report. The previous taste trends of squishy textures and 'swicy' flavors have calmed, giving way to a craving for crispy foods. Senior VP Alyssa Vescio noted that consumers seek crunchy options across all meals, leading brands to innovate with products like dehydrated vegetables, crunchy chocolates, and novel toppings for drinks. This trend marks a shift in food preferences, with a broader acceptance of crunchiness beyond just snacks.
An area where we tend to see a lot of innovation is in the snacking category because people are always looking to discover the next 'taste' and 'texture.' I think crunch connects easily into the trends that we've seen in snacking.
Food shoppers are searching for crunchiness across their meals, from breakfast to lunch to dinner. Food brands are responding by delivering plenty of innovative crispiness, such as crunchier versions of the chili crisp.
The crunch texture is also popping up in beverages and desserts, such as crunchy cinnamon sugar crystal toppings on coffee beverages.
'Crunch' is one of the trends that I'm excited about, and Whole Foods identified it as the 'texture of the moment' in its annual food trends report.
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