Erewhon, a luxury grocery store in Los Angeles, has become a cultural phenomenon due to its celebrity endorsements and viral social media presence. The store offers extravagant products like $22 smoothies, popularized by stars such as Hailey Bieber and Olivia Rodrigo. These smoothies, which feature trendy wellness ingredients like sea moss and collagen, have attracted attention on platforms like TikTok, reflecting a shift in consumer culture towards ostentatious spending on health-oriented food products. Despite the high prices, the allure of celebrity influence continues to elevate Erewhon's status.
The Erewhon cult-favorite store, known for its overpriced items and celebrity partnerships, has cultivated a buzz largely through viral TikTok content and wellness trends.
Celebrities like Hailey Bieber and Olivia Rodrigo have turned Erewhon smoothies into viral sensations, featuring ingredients like sea moss and collagen at premium prices.
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