"Coachella's feeds got a quality boost this year, now streaming seven stages exclusively on YouTube, with 4K video and multiview options that you can swap between like they're Olympic events."
"In Coachella's case, the vertical push makes sense. Like the festival itself, vertical video is the place for brands and influencers."
"Coachella's primary marketing tool is FOMO, or the fear of missing out and the vertical video feed is an engine for inducing that desire."
Coachella provides an exciting atmosphere, despite criticism. The festival's livestreaming has improved, now featuring 4K video and multiview options on YouTube. The Quasar stage streams exclusively on YouTube shorts, filmed with Google Pixel devices. Vertical video is increasingly popular across platforms, including Disney+. Coachella's vertical video strategy aligns with its marketing focus on FOMO, creating a sense of proximity to performers. While engaging, this format may not be ideal for extended viewing.
Read at WIRED
Unable to calculate read time
Collection
[
|
...
]