News publishers embrace vertical video with in-app "watch" tabs
Major news publishers have launched vertical-video tabs on their apps to retain social-video audiences and present short-form, platform-native news video.
Vine's six‑second looping videos ignited the vertical‑video revolution, launched major creators' careers, and collapsed amid creator-platform conflicts after Twitter's acquisition.
How soapy micro dramas became Hollywood's next big bet
Studios producing vertical-video content are increasingly reshaping entertainment, despite early failures like Quibi and Go90 that struggled with format, pricing, and distribution.
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
Top publishers increased monetised video by 50% in H1 2025, shifting to vertical, multilingual, and creator-syndicated content to capitalise on AI Search-driven distribution.
Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention
Short vertical dramas—90-second episodes forming 60–100 minute stories—have become a global $8B market, driven largely by China and addictive monetization models.
"It's not just younger people making the shift": Meet Reuters' first social-first video reporter
Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Microdramas are TikTok turned up to 11, and they're coming for your time and money
Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.
How I've Mastered the Art of Watching Trends to Predict and Create Viral Products - and How You Can, Too | Entrepreneur
Viral success depends on pre-creation strategy: master niche, audience psychology, and platform dynamics rather than relying mainly on production quality.