In 2018, a pop-up project became a brick-and-mortar restaurant in San Francisco, elevating chef Alex Hong into national attention. Within a year, he was nominated for a James Beard Award and his restaurant Sorrel earned a Michelin star. After that, offers arrived from Guy’s Grocery Games, Beat Bobby Flay, and Top Chef. Despite the fame, Hong said he was not seeking celebrity. He now aims to open a restaurant with good drinks, live music, and casual family-style food, possibly seafood-driven or small plates. Outside the kitchen, he prioritizes being outdoors, including hikes, camping, and trips to water or warmer weather, and he returns to Boulder, Colorado, for Christmas.
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