Starburst originated in the United Kingdom in 1960 under the name Opal Fruits, created by Mars. A naming contest promoted the new candy, and an advertising writer reportedly won with the name Opal Fruits, matching the candies’ bright, jewel-like colors. The original flavor set included strawberry, lemon, orange, and lime. Opal Fruits used red-and-yellow wrapped bars that tore open to reveal individually wrapped, color-coded candies similar to modern Starburst packaging. Pricing was lower, with a pack costing four pence and a bag costing 10 pence. Opal Fruits used the slogan “made to make your mouth water,” and British commercials emphasized refreshing tanginess. When the candy reached the U.S. in 1967, Mars developed the name “Starburst” but changed it at the last second.
"But when the candy came to the U.S. in 1967, Mars had a harder time figuring out the marketing. The company's U.S. product development team came up with the name "Starburst" for their own version of Opal Fruits, but at the last second, Mars changed it to "M& M's Fru"
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