Taco Bell is bringing back its chicken nuggets on April 24 after they sold out quickly last December due to positive fan feedback. The nuggets are marinated in jalapeño buttermilk and feature a unique tortilla-chip crumb coating. The chain aims to expand its chicken menu and cater to Gen Z's growing preference for crispy chicken. Taco Bell's CMO stated that the initial launch exceeded expectations with significant demand, reflecting their strategy to engage with the youth culture and consumer trends.
"The demand absolutely blew us away," Taco Bell's CMO said, emphasizing the cultural shift towards crispy chicken among Gen Z, urging the brand to adapt accordingly.
"I think from a cultural standpoint, Gen Z is eating more crispy chicken... than any other generation," said Taco Bell's CMO, highlighting market trends.
Collection
[
|
...
]