Norman Kachuck oversees ACA Groves, a 372-acre avocado farm in California, as he combats the influence of the Mexican avocado industry, marred by violence and corruption. Concerned that Mexican avocados undercut local farmers, Kachuck calls for political and legal reforms, identifying himself as a 'Neuroavocado Warrior.' Since the 1994 NAFTA, U.S. avocado imports have surged, causing financial strain on domestic growers facing harsh climate impacts. Kachuck advocates for active defense strategies to protect California's agricultural interests against increasing foreign competition.
Mexican avocado imports are tainted conflict fruit. The Mexican avocado industry is corrupt and ungoverned - and the American consumer is being deceived.
You've got to be an activist, you've got to be proactive and you have to defend your strengths and buttress your weaknesses in everything you do.
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