Dubai chocolate, featuring pistachio cream, is trending this spring, making its way into popular food outlets like Crumbl and Shake Shack. The increasing demand for this chocolate has significantly boosted the pistachio market, with Iranian producers exporting 40% more nuts to the UAE recently. The U.S. leads global pistachio production, generating 75% of supply. Despite the tariffs from the Trump administration, the industry remains stable, which suggests a flourishing summer filled with pistachio treats is on the horizon.
This spring, Dubai chocolate officially made its way into the mainstream, appearing as a cookie at Crumbl, a shake at Shake Shack, a chocolate bar at Trader Joe's, a donut at Krispy Kreme, and a returning latte flavor at Dunkin'.
Demand for Dubai chocolate has spiked so high that pistachio producers in Iran exported 40% more nuts to the United Arab Emirates in the six months leading to March 2025 than they did in the entire 12 months before.
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