""We didn't want anyone to know what we were using," he told The Times in an interview at Tapatío's factory in Vernon. "That always scared my sisters, because what if something happens?""
""Whether it's GLP-1 or desire for proteins, Tapatío and hot sauces enhance that experience," he said. "Consumers are increasingly seeking flavors.""
The Saavedra family has kept the Tapatío hot sauce recipe secret for 55 years, passing it down orally. Recently, they documented the recipe as they sold the brand to Highlander Partners, who aim to expand its market. The demand for hot sauces has surged, partly due to consumers on weight-loss drugs seeking flavorful options. Tapatío's unique flavor comes from red peppers, garlic, and spices, but the exact pepper types remain undisclosed. The brand originated in founder Jose-Luis Saavedra's kitchen over 50 years ago.
Read at Los Angeles Times
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