California Pizza Kitchen (CPK) has launched a new concept called "Mac It!", allowing customers to enjoy pizzas with mac & cheese as the base instead of traditional crust. This tasty innovation, inspired by a goof from last summer, showcases CPK's commitment to creativity, with offerings like BBQ Chicken Mac 'N' Cheese. Celebrating its 40th anniversary, CPK pays homage to its founding principles of food innovation while continuously evolving its menu to meet customer preferences, as emphasized by CEO Jeff Warne during commemorative events with co-founders Rick Rosenfield and Larry Flax.
A messed-up mac & cheese order last summer turned into a happy accident for California Pizza Kitchen, leading to the innovative 'Mac It!' pizza concept.
CPK's new menu adaptation showcases its commitment to food innovation, a philosophy started by co-founders Rick Rosenfield and Larry Flax 40 years ago.
"It's really of the moment. Mac & cheese is incredibly popular. And when you put our pizza flavors on it, it's next level," said CEO Jeff Warne.
CPK marked its 40th anniversary by returning to its roots of food innovation and celebrating the evolution of its menu across four decades.
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