How To Price Your Viral Home for Sale-as Owner of Pope's Childhood Home Tries To Cash In
Briefly

After Pope Leo XIV was elected leader of the Catholic Church, his childhood home was quickly taken off the market, likely due to a spike in interest driving a potential price increase. The property, initially listed at $199,000, will now be sold via sealed auction starting at $250,000. The article discusses how viral listing trends can impact real estate pricing, emphasizing the importance of aligning market fundamentals like location and comparable sales, and the role of a knowledgeable agent in navigating these opportunities.
Going viral brings attention-but it doesn't guarantee value. When pricing a famous home, I always start with the fundamentals: location, condition, and comparable sales.
The buzz the home has generated suggests that it will sell for well above market value, with the opening bid at $250,000-a full 25% more than its estimated value.
Read at SFGATE
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