Meet Blackstone's 'accidental influencer' who made LinkedIn jogs Wall Street's mustwatch content | Fortune
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Meet Blackstone's 'accidental influencer' who made LinkedIn jogs Wall Street's mustwatch content | Fortune
"This is a tough environment. It reminds me of the motto: Stay calm, stay positive, never give up. Conditions are not always perfect. There's noise, but you stay the course-you don't lose sight of what's important."
"Across the Fortune 500, the C-suite now comes with an unwritten rule: Show up on social media, or at the very least, on LinkedIn."
"Gray's jogging dispatches, including nearly 50 videos filmed in the past year, have become a fixture on LinkedIn, generating nearly 440,000 impressions and averaging more than 100,000 views per video."
Jonathan Gray, president and COO of Blackstone, jogs through a snowstorm in Central Park, sharing motivational insights on perseverance and focus in investing. His social media presence reflects a new expectation for executives to engage online. In 2025, over two-thirds of Fortune 100 CEOs had social media accounts, with a significant increase in posting activity. Gray's videos on LinkedIn have garnered millions of views, showcasing his ability to connect with audiences and embody the role of a modern CEO who is also a content creator.
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