"Retailers remain the heart and soul of our business. There is nothing like walking into a true ski shop. It's the last piece of authentic ski culture we have. The stories, the laughs, the warm banter with staff-these experiences are intangible and irreplaceable. They're the heartbeat of skiing."
"With Support Your Local Ski Shop 2.0, we're doubling down on what matters. This Black Friday, we want skiers to take a moment and choose local. When you walk into your shop, you're not just buying gear-you're investing in the people and places that make the skiing experience better."
U.S. consumers spent over $10.8 billion online on Black Friday 2024, with 71% of shoppers opting for e-commerce. Money spent at locally owned retailers recirculates two to four times more in the local economy than purchases from online or big-box sellers. Local ski shops deliver expert boot fitting, technical services, product expertise, and community support while sustaining regional jobs. In-person visits create intangible social experiences that reinforce authentic ski culture. A renewed campaign encourages skiers to choose local shops on Black Friday to invest in people and places that improve the overall skiing experience.
Read at Unofficial Networks
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