"Our guests have an incredible connection with the mountains they ski, ride, and enjoy in any number of ways-and we want to make it easier for them to shop their favorite mountain merchandise from anywhere."
Retailers remain the heart and soul of our business. There is nothing like walking into a true ski shop. It's the last piece of authentic ski culture we have. The stories, the laughs, the warm banter with staff-these experiences are intangible and irreplaceable. They're the heartbeat of skiing.