Ski Resorts are Turning to A.I. to Prevent Ticket Fraud - SnowBrains

"Using A.I. for detecting ticket fraud follows the recent trend of A.I. making its way into snow sports. Recently, competition organizations like X Games and the International Ski and Snowboard Federation (FIS) have experimented with using A.I. to assist with judging contests. Brands are also using A.I. to assist with creating graphics for their skis and snowboards. And it does not look like the A.I. train is slowing down any time soon."

"It is important to note that SKIDATA's A.I. does not use facial recognition, but rather checks for similarities between ticket photos and meets data protection requirements. For example, if a skier were to use their ticket in the morning and pass it on to someone else later that day, that is something that the A.I. would detect."

"SKIDATA, based in Austria, has developed an A.I. that checks images and quickly marks passes that appear suspicious. Now, instead of checking thousands of passes each day, lift operators only need to check tickets that have a certain probability of fraud, reducing that number to roughly 10 to 15 ticket checks per day."

Ski resorts face ticket fraud through shared lift passes, screenshots, and pass swapping. SKIDATA, an Austria-based company, developed an A.I. that analyzes ticket images and flags suspicious passes, cutting daily manual checks from thousands to roughly 10–15. The system checks for similarities between ticket photos rather than using facial recognition and meets data protection requirements. A.I. adoption in snow sports is expanding into judging assistance and graphic design. Resorts expect A.I. to streamline operations and enhance guest experience, with such systems potentially becoming standard on the slopes.

Read at SnowBrains