Australian online betting firm Stake is halting its operations in Great Britain following an investigation into a controversial ad campaign featuring porn actress Bonnie Blue, which raised alarms over its appeal to young audiences. The Gambling Commission has reiterated the responsibility of football clubs to ensure sponsored gambling sites are licensed for UK access. Stake’s branding was prominently displayed on Everton’s football shirts, but the company will cease its British business operations and does not plan to replace its sponsorship with Everton. The broader implications highlight regulatory concerns around gambling advertising.
As part of a broader response to concerns over the potential impact of gambling advertising on young people, Stake is relinquishing its license in Great Britain.
The Gambling Commission emphasized the need for football clubs to ensure that any promoted gambling websites must be properly licensed within the UK.
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