The FA has initiated the 'Made for this Game' campaign aimed at enhancing equal opportunities for women and girls in football. Following the success of 'Let Girls Play', which significantly increased participation and representation, this new campaign emphasizes empowerment and inclusion regardless of age or background. The initiative aligns with the FA's broader strategy, 'Reaching Higher', set to promote growth in women's football and emphasizes the importance of continued advocacy for equality in the sport.
"We are clear that we cannot rest on our laurels when it comes to driving growth across the women's and girls' game," Day expressed.
"The time to convince people that girls should be allowed to play is long gone. While so much progress has been made to create opportunities for women and girls in football, we know there is so much more to do, so the hard work to create true equality across the game continues."
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