Successful teams deliberately use critics' comments and public derision as motivational tools, converting offence into competitive energy and collective focus. A high-profile example occurred in 2004 when a Leinster semi-final appeared a mismatch, with one side overwhelming bookmaker favoritism and the other given long odds. Perceived dismissive predictions and harsh commentary can be reframed to foster anger, solidarity, and determination among players and supporters. This psychological tactic mobilizes emotions, sharpens preparation, and helps teams channel external negativity into improved cohesion and on-field performance.
It may seem old-fashioned but the psychology of taking offence at critics' comments is still being used by successful teams
Picture the scene: it's the summer of 2004, a Leinster semi-final mismatch in waiting. Kilkenny are 1/6, Wexford 13/2.
'Those weren't betting odds. They were digits on a headstone,' wrote Vincent Hogan in these pages.
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