"Don't forget: Social Media is a fundamental tool of communications, not a 'nice to have' Don't get caught up chasing trends: Lad Bible isn't your key demographic, your fans are Be true to your football club. Learn lessons from others, but don't copy and paste Create a 'Help' channel for queries and enquiries by fans (see the Fan Engagement Index for more on this)"
"Dan is a specialist in marketing and communications, and has experience in football from the grassroots to the top of the game, having worked for the West Riding County FA in their marketing team, to recently leading the marketing for one of City Football Group's new businesses within Manchester City FC. He also had spells in The National League with Harrogate Town and at Bradford City."
Daniel McGeachie leads Global Partnerships Development at Eleven Sports Media and can be found on LinkedIn as Daniel McGeachie. Experience includes marketing across grassroots and elite football, with roles at West Riding County FA, Harrogate Town, Bradford City, and leading marketing for a City Football Group business within Manchester City FC. Membership included the EFL's Digital Working Group. An associate of Fan Insights, he helped develop social media measurement for the Fan Engagement Index. Key practical insights emphasize treating social media as a fundamental communications tool, prioritizing club fans over trend-led audiences, maintaining club authenticity, and creating a dedicated 'Help' channel for fan enquiries.
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