
"Swansea's owners have explained the influx of celebrity investors by saying it is part of their vision to raise the club's profile so they can generate more revenue, allowing them to invest more in the squad while staying within profit and sustainability rules."
"Snoop, real name Calvin Cordozar Broadus Jr, visited the Swansea.com Stadium for the first time on Tuesday night as he attended the Swans' Championship clash with Preston North End. The 54-year-old was greeted with a guard of honour and waved to fans during a lap of the pitch, before hugging the club's mascot, Cyril the Swan."
"Preston North End manager Paul Heckingbottom claimed after the 1-1 draw that the only difference from a normal matchday was an unusual smell in the tunnel, stating it was just a game for his team regardless of the celebrity presence."
Snoop Dogg joined Swansea City as a co-owner last summer, becoming part of a star-studded board that includes Croatia legend Luka Modric and businesswoman Martha Stewart. The American rapper attended his first match at Swansea.com Stadium during a Championship clash with Preston North End. Swansea's ownership structure aims to raise the club's profile to generate additional revenue, enabling greater squad investment while adhering to profit and sustainability regulations. Snoop's attendance drew a sell-out crowd exceeding 20,000 fans. He received a guard of honour, waved to supporters, and hugged the club mascot Cyril the Swan. The match ended in a 1-1 draw. Preston manager Paul Heckingbottom remained unimpressed by the celebrity presence, noting minimal difference from a standard matchday.
#celebrity-ownership #swansea-city #football-club-investment #championship-football #sports-marketing
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