Modern creators experience tension between the need for specialization and the desire to be multi-talented. New creators often grapple with the overwhelming choice of pursuing various roles—photography, writing, coaching—while feeling pressured to pick a niche. Proven creators, despite having established audiences, face challenges in managing diverse content and platforms, leading to feelings of inefficiency and unprofitability. The key issue lies in focusing on the wrong questions about their pursuits, resulting in busyness without significant financial return.
"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." - Robert Heinlein
"It is a foolish dominant assumption to simply say we'll do it all. It's an unsustainable position and certainly not the way to become distinctive. I think that we have to begin to create some space to explore what is essential." - Greg McKeown
Collection
[
|
...
]