"The pieces have to fit together," Robinson told BBC Sport at the club's long-time training base at St George's Park, which they share with England's national teams. Those pieces included slotting together an almost completely new squad, as Burton set a new British record for players signed in a single transfer window. A total of 10 midfielders, eight defenders, four forwards and one goalkeeper arrived.
Robinson was quick to point out that he is working on much more than what appears to be a quick-assemble, flatpack football revolution at the Pirelli Stadium. "It's more that we want to play a style of football that is exciting, that will generate new fans," Robinson added. "They want us to go toe-to-toe with teams."
"And it's a style of football that will develop players," Robinson emphasized the intention behind the radical changes. He left Chelsea, where he was development squad manager, to take charge of a third-tier club that months earlier narrowly escaped relegation on the last day of the season - the most dramatic relegation escape acts in recent years.
Robinson was the first appointment made by the Nordic Football Group (NFG), an eclectic consortium of more than 18 backers, including prominent figures like H&M chairman Karl Johan Persson and NHL stars Erik Karlsson and Mats Zuccarello. This diverse investment group has provided the foundation for a significant shift in the club's strategy and vision.
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