JPMorgan is rebranding its diversity, equity, and inclusion (DEI) initiatives to 'Diversity, Opportunity, and Inclusion' (DOI) amid political pressure against DEI efforts. This change mirrors actions taken by other large corporations, including Goldman Sachs and Citigroup. COO Jennifer Piepszak emphasized that the shift from 'equity' to 'opportunity' reflects a commitment to equal access rather than equal outcomes. This decision comes in light of the Supreme Court's ruling on affirmative action and President Trump's advocacy for merit-based opportunities without quotas or guaranteed outcomes.
Piepszak wrote that "the 'e' always meant equal opportunity to us, not equal outcomes," highlighting JPMorgan's intention to focus on access rather than guaranteed results.
The move comes as corporate America bows to Washington's efforts to undo efforts aimed at advancing workplace diversity under President Donald Trump.
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