A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily
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A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily
""What this really sets up is the ability to hold tech companies accountable for their product and the harm it can cause," said Jessica Shaw, assistant professor of advertising and public relations at Temple University."
""The design of any platform has consequences," he said. "It has consequences on the mental health of their users as well.""
""If the platform is built in a way that is going to optimize for that engagement...then ultimately the platform must be held responsible," Moore said."
A jury in Los Angeles found Meta and YouTube liable for designing addictive social media products that harmed a young user's mental health, awarding $6 million in damages. The ruling indicates that tech companies can be held accountable for product design and its consequences. This case highlights the scrutiny on how platforms operate and the implications for brands using them. Experts emphasize that platform design significantly influences user behavior and mental health, suggesting a need for accountability in social media mechanics.
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