Mallory DeMille is fighting against misleading wellness claims made by social media influencers, creating videos on platforms like TikTok and Instagram to highlight their unverified remedies and marketing strategies. She emphasizes contradictions in common wellness narratives, and her efforts are part of a larger movement involving other public health experts who aim to clarify misinformation. These professionals point out that while influencers make bold claims, peer-reviewed research takes longer to substantiate facts, which can be less appealing to the public.
"Big Pharma is keeping you sick to take your money but also give me your money and take my supplements indefinitely."
"I'd say that 99% of what I'm doing now is putting out fires started by these wellness influencers."
"It takes time for scientists to dig into research and respond with facts...it's a lot more gray, it's a lot less sexy."
"I spend much of my time creating social media content that includes countering wellness influencers' claims."
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